Immersive Media Technology comprises of Virtual and Augmented Reality, intuitive Human-Machine Interaction, as well as Digital Content Generation and 3D Reconstruction. The gap between the real and the virtual worlds is disappearing across industries and end users, and it is seen as one of the four focal areas that underpin Singapore’s move towards a digital economy and smart society. Immersive technology has become extremely comfortable, easy to use, and opens multiple doors for users to interact with both the real and virtual worlds, providing fundamentally new experiences. Along with this, reliable and performant AR/MR/VR technology, services, and cloud platforms are critical for the mass adoption of immersive technology. This opens up new opportunities for enhanced and enriched experiences, along with new business possibilities for all industrial consumers.
At Fraunhofer Singapore, we are developing technology to power the next generation of immersive technologies, along with applications and services that will speak to a wider population. We have developed and continue to explore intelligent solutions along with digital services and platforms for Singaporean SMEs and larger businesses to leverage immersive technologies for greater competitiveness. We provide added value for industry, governmental institutions, corporate labs, research institutes and academia by delivering tailored solutions and a highly-skilled workforce. We integrate immersive techologies with existing cyber security, IoT, cognitive analytics and AI micro services and platforms that will help business and industry. We explore and study effects of using immersive and highly interactive media and its consequences on Singapore’s smart society. We implement and realize advanced immersive pilots with our ecosystem partners and clients. We focus on developing and expanding a tech-rich R&D ecosystem for driving AR, MR and VR adoption.